INAX unveiled two new bathroom collections, S600 LINE and S400 LINE, at Kitchen & Bath China 2019 (27-30 May 2019) - Asia’s leading kitchen and bathroom trade show - in Shanghai. The new collections convey its Japanese heritage and values with “The Rituals of Water” at its purest form, while drawing inspiration from Japanese beauty and techniques. “The Rituals of Water” has inspired the public's infinite imagination of Japanese-style bathroom space and life.

Bijoy Mohan (CEO, LIXIL Asia Pacific), Adele Tao (Managing Director, Grohe, INAX & LIXIL Kitchen, LIXIL Great China) , Yasuhiro Shirai (Japan Design Officer of LIXIL Water Technology), Josephine Lee (Senior Vice President, America Standard & INAX Marketing, LIXIL Asia Pacific), and Bright Bai (General Manager, INAX China ) attended the opening ceremony of the INAX booth and conducted “The Rituals of Water” jointly.

"The Rituals of Water"

Japan is a land blessed with water. Its waterscapes, from the white north to the green and blue south, are vast and deep. And for the people of Japan, too, water is at the heart of their culture. For a long time, the people of Japan have used water to purify themselves physically and spiritually, from cleansing their hands and mouths before entering shrines and temples, to taking baths at the end of the day to wash away fatigue and prepare for the day ahead – renewed and revitalized.

Bijoy Mohan, CEO, LIXIL Asia Pacific said: “INAX combines traditional Japanese culture of The Rituals of Water with human centric technology and insightful design to create beautiful, innovative bathrooms that make everyday life easier, healthier and more enjoyable, enabling everyone to live well.”

INAX Design: Reimaging the Bathroom Experience

INAX’s signature elements are three simple symbols – Squoval, Tension, and Volcano, which create a recognizable aesthetic code and form a visual design DNA, enabling people to tell it is an INAX product from its look and feel. S600 LINE and S400 LINE reflect INAX design values (Essence, sophistication, thoughtfulness)& signature elements and also perfectly embody “The Rituals of Water”.

Grohe/INAX/LIXIL Kitchen, Greater China Managing Director Adele Tao said “The beauty of a shape renders value in INAX.COM enriching the feelings of those who see it. INAX further enhances the value of design, combining it with innovation to reimagine the bathroom experience. As if they were equipment that changes one’ s feelings, toilets, bathtubs, wash basins, faucets, tiles, and bathroom spaces all bring about a deeper level of relaxation and the vitality to feel positive. INAX Design continues to visualize new value, to help you be the best you can be.”

New Collections which Convey “The Rituals of Water” of Japan

The S600 LINE by INAX presents the ultimate combination of traditional Japanese design with modern sensibilities and innovation. Through intelligently arranged products that look like pieces of art, subtly embedded with the spirit of Japanese hospitality, the bathroom space arranged with S600 LINE products helps bring about a deeper level of relaxation and vitality. Enjoy a tranquil moment in the luxurious comfort of your S600 LINE bathroom, and rejuvenate every day with the Japanese rituals of water. S600 LINE delivers SATIS G shower toilet, the PASSO shower toilet seat, super-thin edge CERAFINE™ vessel basin, one-piece toilet, intelligent control shower system, freestanding bathtub & shower mixer etc.

Delicately designed with super-thin edges, CERAFINE™’s beautiful wash basins have a refined look and feel. The modern design adopts gentle curves that resemble a Torii gate or a shrine or a blade of a Japanese sword. This simple curved line called "Sari" not only represents a strength and functionality but also embodies Japanese spirit and sensibilities such as serenity and quality.

The INAX SATIS G shower toilet comes with an array of innovations and technologies such as AQUA CERAMIC, air shield deodorizer, Plasmacluster^® Anti-bacteria, powerful stream flush that enhance the comfort of bathrooms.

Japanese architectural practices have created spaces of unparalleled beauty through the masterful use of the light and shadows. Mystical rays of light penetrate through small windows, forming different shades and shadows on the floor, walls, d products. This creates a sense of serenity, of utter relaxation an unembellished yet thoroughly elegant space. Only by carefully designing the use of light can the combination of architecture and products, from tiles to toilets, create such an atmosphere. The S400 LINE by INAX introduces this feature to your bathroom space allowing you to recharge and spend a moment of reflection. S400 LINE delivers one-piece toilet, close coupled toilet, shower toilet seat, basin and mixer, and exposed shower system etc.

INAX Innovation: Transforming Bathrooms around the World

The history of INAX can be traced back over 100 years when our forefathers worked on producing the tiles for the second main building of the Imperial Hotel designed by the architect Frank Lloyd Wright. By determining the properties of clay and the impact of fire, through numerous trials, we succeeded in the large-scale production of decorative tiles, which became the foundation of INAX. Since then, we have continuously pursued to deliver products for new and better living, engaging in challenging innovations including the first made in-Japan shower toilet, self-powered hands-free faucet, and interior tiles that freshen the air in the room. Meanwhile, we cultivated our skills to produce tiles that offer sophisticated expressions through delicate coloring and texture, gaining inspirations from Japanese tradition, culture, and the seasonal changes of nature.

General Manager of INAX China Bright Bai said with confidence “INAX is continuously developing new technologies, transforming bathrooms from mere functional necessities for personal hygiene, to beautiful and comfortable spaces that refresh and energize people’s mental and physical state. Delivering new values from users’ perspectives, INAX’s innovations continue to not only lead the industry in Japan but also influence the global market.”

About INAX

INAX is a Japanese brand that manufactures innovative sanitary ware and artistic ceramic tiles. The history of INAX can be traced back over 100 years when our forefathers worked on producing the tiles for the second main building of the Imperial Hotel designed by the architect Frank Lloyd Wright. By determining the properties of clay and the impact of fire, through numerous trials, we succeeded in the large-scale production of decorative tiles, which became the foundation of INAX. Since then, we have continuously pursued to deliver products for new and better living, engaging in challenging innovations including the first made in-Japan shower toilet, self-powered hands-free faucet, and interior tiles that freshen the air in the room. Meanwhile, we cultivated our skills to produce tiles that offer sophisticated expressions through delicate coloring and texture, gaining inspirations from Japanese tradition, culture, and the seasonal changes of nature. INAX creates beautiful, innovative bathrooms from Japan that make everyday life easier, healthier and more enjoyable, enabling everyone to live well.

www.inax.com